Dotality’s research and development (R & D) team is the powerhouse behind its solutions and applications. The team comprises of individuals who have a great deal of expertise in software and business solution development, product deployment, as well as application quality factors such as usability and user acceptance. The company’s mandate is to use its R & D expertise to develop, continually improve, and personalize its solutions to meet the needs of customers.

Dotality’s R & D initiative focuses to a large extent on the usability of its solutions, including the user and customer experience. The company believes that knowing its customers is central to developing usable applications and solutions. We realize that the success of a product is highly dependent on how a user feels while interacting with that product. The Dotality workspace, which integrates business solutions from different domains (virtual office, hosting, and communications), has been developed with such a focus. In particular, a development process called “user-centered design” was used for design, development and deployment of its workspace.

“User-centered design” is a development methodology that includes the anticipated user and his/her experience during the construction and production of software applications and solutions. Such an integration methodology, when compared to traditional software and solution development, has an unprecedented effect on both user acceptance and satisfaction. Such a concentration on usability – in terms of functionality, features and user interface design – has been instilled into all product development strategies.

The R & D team makes sure that its solutions are highly competitive in terms of features, flexibility, and personalization. Since the team’s direction has implications on user-marketing, close communication with the marketing department is necessary.